We are a community of the habitually curious, aiming for nothing less than real societal change – to build and nurture new opportunities for innovation around death and dying.
Once death was everywhere, accepted as a normal part of life. Now, there are few topics we shun as stubbornly as that of our own mortality. Suspended in a state of stifling denial, we tell ourselves: “Me? No. Not for a long time yet. I’ll deal with that later.” Until “later” turns into “too late.”
The world of death and dying is ripe with many out-dated, inhumane practices, services, and approaches. They stem, we believe, from the very taboo shrouding the subject. Our thinking may be 21st century, but our burial rites are still positively archaic. But what if we once again embraced death as a part of life? What if we didn’t shy away from the conversation? We may never be able to do away with death itself, but why don’t we try to make the experience around it much better?