How can we make change happen? How can we create genuine innovation?
The aim of Re.Designing Death is not just to re-design death. Rather, it is also a pilot project—a testing ground for a new way of fostering change and innovation. Why wait for your clients to come to you with a disruptive question? We at PBI decided to go about it another way. By building an organic, flexible community to develop and drive a vision, we are hoping to nurture project opportunities and to bring our very own Big Question to the right players. So far, we’ve had successes and failures along the way… But one thing we know for sure: this is all part and parcel of making innovation into a shared human adventure.