Are the visitors to one of Europe’s top 5 innovation gatherings—the LIFT conference—ready to face our difficult, yet unavoidable subject? Unavoidable it most certainly was. In collaboration with architect Héloise Gailing and mortician Lea Gscheidel, we set up an irresistibly inviting booth—the Re.Death Pop-Up Salon—right in the heart of the foyer. Turning the black hole …

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